|Event||How to Build a Brand for Business Growth - Brand Workshop with Collette Philip|
|Date||13th July 2017 - 9:00 am|
|Event Type||Members & Guests welcome|
|Location||The Greenbank Hotel, Harbourside, Falmouth, TR11 2SR|
|Cost||Preferential members' rate of £30/person - Guests & non-members: £50/person|
|RSVP||RSVP to firstname.lastname@example.org|
Discover how to develop a brand strategy that drives growth in this highly focused, interactive and fun workshop.
The Samphire Club has invited brand strategy specialist, Collette Philip, owner of London-based consultancy, Brand by Me, to run a morning brand workshop at the Greenbank Hotel in Falmouth, followed by a limited number of one-to-one, one-hour consultation sessions in the afternoon.
Collette’s workshop/consultation sessions are ideal for any business and offer a great training opportunity for marketing managers, sales or creative teams, indeed anyone who works with your brand on a daily basis.
Workshop content will be led by and tailored to the business needs and challenges of the people attending so everyone will leave with a much better understanding of how to make their brand work for their business. Elements covered will include:
• What is your brand and why does it matter?
• What constitutes a good brand strategy?
• How to develop brand positioning
• How to build your brand
The morning will start with registration and coffee from 9am, with the workshop running from 9.30am – 1pm.
One-to-one, one-hour consultation sessions will be available in the afternoon on a first-come, first-served basis, at a special Samphire Club rate of £99 per session. These will offer a valuable opportunity to review and refine the brand framework developed in the workshop and discuss practical ways to take it forward into your business.
Collette Philip, owner and strategist at Brand by Me is passionate about helping companies and organisations unlock the power of their brands. Starting her career in advertising, Collette has worked for a number of leading London advertising agencies – Grey, Leo Burnett and Euro RSCG – on major household names such as Stardust, McDonalds, Always, Veet and Clearasil. Moving on to children’s charity Barnardo’s, she transformed the organisation’s brand through hard-hitting and effective campaigns and followed this up with a spell at Everything Everywhere where she was responsible for strategy on both T-Mobile and Orange brands, as well as being part of the core team that developed and launched EE, the UK’s first 4G network. Collette’s career then took her to a little known animal charity, WSPA where she led the global rebrand that reinvented the organisation as World Animal Protection. This breadth of experience and a vision for sharing her brand and strategy knowledge with all sorts of businesses and organisations, led to her establishing Brand by Me.