Business News

The sky’s the limit for St Austell Brewery

One of the South West’s most famous beers has taken to the skies in a deal with the nation’s biggest airline. St Austell Brewery signed a historic deal with British Airways earlier this year to supply its planes with Tribute Cornish Pale Ale, their flagship brand. Since March 1, passengers have been able to enjoy specially commissioned 330ml cans of the beer on all non-domestic long and short haul flights, as well as in all of the airline’s lounges. The brand beat a variety of regional brands from across the UK to become the only ale to be served on board.

James Staughton, Managing Director of St Austell Brewery, said:

“Tribute Cornish Pale Ale has experienced huge success over recent years, but this agreement truly marks it out as the beer of the moment. It is testament to the quality and flavour of our locally produced beer and also to the growing strength of the unique Cornish identity that Tribute was chosen as the only ale to be served on all British Airways flights.’'

St Austell Brewery beers are already enjoyed across the world, being regularly imported as far as Brazil, Japan and New Zealand, where it takes seven weeks for containments to arrive by ship. But now with the introduction of Tribute on these flights, fans of the brand can get their fix far more quickly.

Pic: James Staughton at Gatwick check-in with BA customer service host Julie